The Waveform from Red Cup Agency

The Waveform is a blog from Red Cup Agency about our masterclasses, events, and media.

Lee Schneider Lee Schneider

Keynote address for AIA Michigan

Lee Schneider gave the keynote address at AIA Michigan Archifusion. He spoke about how to win business with storytelling. In the blog, he gives some tips for public speaking for introverts.

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Libraries Make it Real

Finding books in your local library can be a minor thrill because it makes the sometimes abstract online world feel real. The image is a row of library books in a local library.

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Books

Video can be faked. Pictures can be changed. But take a look at your bookshelf. Those books are still there, just the way the author intended. The image is a pile of open books scattered in the frame.

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Personal Branding When Wearing Many Hats

We've all heard about personal branding and how important it is for career success. But what if the idea of settling on a personal brand feels too constricting? The image is a mock-up of a Zoom call.

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