The Waveform from Red Cup Agency

The Waveform is a blog from Red Cup Agency about our masterclasses, events, and media.

Lee Schneider Lee Schneider

Storytelling and Startup Innovation

The future belongs not just to the innovators, but to those who can tell an innovation story. Use storytelling to reach your audience. The image is a large number of colorful puzzle pieces.

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Lee Schneider Lee Schneider

Storytelling for Social Impact

In these uncertain times, social impact projects are vital – and their success hinges on how effectively they tell a story. The image is of a woman smiling broadly and holding a clipboard. She is wearing a white shirt and a reflective vest.

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Lee Schneider Lee Schneider

Why Great Startups Need Great Stories

Storytelling moves creative work forward. It also moves business forward. The image is of a meeting between a man wearing glasses who is holding a presentation, and two women who are listening.

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Lee Schneider Lee Schneider

What’s Great About Your Voice?

Learning to love your voice will pay big dividends. The image is of a White woman in a night scene looking at us and pointing to the camera.

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