Media

About Lee Schneider

As the founder of Red Cup Agency, an award-winning podcast production company, Lee Schneider has produced podcasts for Fortune 500 companies, small businesses, and authors.

For more than 10 years, he has taught a popular graduate-level media-making class at the University of Southern California (USC) School of Architecture.

He draws on his background in media making and storytelling to consult with clients on their publicity campaigns for book launches, podcast premieres, and business campaigns

Lee has developed a storytelling masterclass called the Storyline Sessions to develop the storytelling skills that lead to business success.

He is the author of a trilogy of science fiction novels, as well as screenplays, teleplays, stage plays, and audio drama podcasts. Lee has written for Good Morning America and been a producer for Dateline NBC. He has produced, directed, edited, and written documentaries for the History Channel, the Learning Channel, CourtTV, Discovery Health, and the Food Network. He has created a hit TV series for ReelzTV.

Learn more about Lee’s novels at his author website.

View a detailed career history on LinkedIn.

Fun fact: He was a writer on the iconic cartoon series ThunderCats.

Selected Articles and Press about Lee Schneider

Authority Magazine: Lee Schneider On How To Create Compelling Science Fiction and Fantasy Stories

LA Wave: BOOK CORNER: Author addresses climate change in science-fiction series of books

ZSA-the People who Use Our Boards, Lee Schneider, novelist and podcast producer

Canvas Rebel: Meet Lee Schneider

Shoutout LA: Meet Lee Schneider - Podcast Producer and Agency Founder

4 characteristics that have come to define LA tech, by Patrick Hechinger, Built in Los Angeles

Lee Schneider: How Los Angeles Became a Startup Town, by Ben Kuo, SoCALTECH

Starting Up and Starting Over, by Noah Smith, SMASHD – quoted

NYC Offers Classes on How to Kickstart Your Kickstarter, by Gena Hymowech – Village Voice– quoted

Traveling Fast and Light with Repurposed Journalist Lee Schneider The Repurposed Journalist

Selected Podcast Interviews

Storytelling for Architects: How to Communicate Ideas that Connect and Win Work

An Introvert’s Antidote to Imposter Syndrome

Which Story Should You Tell and to Whom, With Lee Schneider

Speak Up: Develop Your Executive Presence & Leadership Communication Style: Hollywood Writer Shares

Executive Presence Secrets to Consistently Captivate Your Audience

Ep 258 – Storytelling and Public Speaking with guest Lee Schneider

The Friendly Futurist Podcast: Is AI Giving Rise to Neo-Luddites?

Famous Interviews with Joe Dimino: Interview with Lee Schneider

Beyond the Pen - Rebels of the Literary World with Futurist Author Lee Schneider

Dave’s Head Podcast: Transistions, Sci-Fi, and Pigskin with Author Lee Schneider

Let Fear Bounce with Guest Lee Schneider

Calming the Chaos with Guest Lee Schneider

Care More Be Better Podcast with Guest Lee Schneider

Understanding Politics: AI and Automation with Guest Lee Schneider

The FutureX Podcast - interviewer, Season One

The Future of Food Podcast - interviewer, Season One and Season Three

Courses, Classes, and Talks

Speaker, Use Storytelling in your Funding Pitch, FoundersBoost LA

Keynote, AIA Michigan, How to Win Business with Storytelling

Speaker, How to Bring Storytelling to Your Startup Pitch, FoundersBoost LA

Program creator, The Storyline Sessions

USC School of Architecture, member of the faculty. Course: Visual Storytelling and Entrepreneurship in Media

Going Hollywood: Get Your Podcast Optioned by a Network or Studio – Moderator – Outlier Podcast Festival LA

Fiction Storytelling: Acting, Directing, and Writing the Audio Drama – Moderator – Outlier Podcast Festival LA

What’s the Worst that Can Happen in AI – panelist – Outlier Podcast Festival Austin

How to Build a Loyal Online Community for your Startup– General Assembly

How to Write a Pitch to Bloggers and Journalists – General Assembly

Launch Your Crowdfunding Video with Your iPhone or Smartphone – General Assembly

Online Marketing Analytics – General Assembly

Capital Idea: Getting Started with Crowdfunding – General Assembly

Design Open Mic: Shelter:connect. Lee Schneider and Richard Neill discussing design activism at Architecture for Humanity in San Francisco

Panel Moderator – Start, Sustain, and Get Paid for Your Podcast, Village Workspaces

USC School of Architecture – Lecture and Presentation about Design Activism

Panel Moderator – San Francisco Green Film Festival – Activist Architecture

Panelist – Design for Good, Room & Board, Culver City

Workshops and Webinars

Moderator, lead panel at Digital Hollywood Podcast Forum.

Digital Fundraising School – online conferences and crowdfunding classes

How to Publish Your Book on Amazon: An Indie Publishing Guide – BigMarker

How to Tell A Story Online – Talk for photographers who want to expand their portfolio into video

Secrets of Social Media – Public Architecture

Digital Storytelling for Design Activists – Architecture for Humanity

Designing Media for Social Change – University of Minnesota, College of Design

Digital Storytelling – University of Minnesota, College of Design

Selected Podcast Productions

The Future Lab with Lee Schneider, producer, host
Glo Podcast, producer
Same Same but Tech powered by BCG, producer, editor
Planet V. Profit from Global Witness, producer, editor
In Pursuit by Glassdoor, producer, editor
The Future of Food from FutureX Studio, producer, editor, mixer, host
The Future of Activism from FutureX Studio, producer
TechSmart, producer, host
Cult/Tech podcast, producer, host
Be Global, producer, host

Selected Documentary Productions

DIRECTOR

Joan Collins: A Personal Dynasty, Arts and Entertainment, 1997
Jimmy Stewart, Arts and Entertainment, 1997
Harrison Ford: The Reluctant Hero, Arts and Entertainment, 1998
George C. Scott, Arts and Entertainment, 1998
Gene Hackman: Portrait of an Artist, Arts and Entertainment, 1998
Ernie Kovacs: Please Stand By, Arts and Entertainment, 1998
Route 66—Main Street America, The Learning Channel, 2000
Dick Powell: Thanks a Million, Arts and Entertainment, 2000
PRODUCER
The Whole World Is Watching, E! Entertainment Television, 1992
In Censors We Trust, E! Entertainment Television, 1993
Joan Collins: A Personal Dynasty, Arts and Entertainment, 1997
Jimmy Stewart, Arts and Entertainment, 1997
Harrison Ford: The Reluctant Hero, Arts and Entertainment, 1998
George C. Scott, Arts and Entertainment, 1998
Gene Hackman: Portrait of an Artist, Arts and Entertainment, 1998
Ernie Kovacs: Please Stand By, Arts and Entertainment, 1998
(also executive producer) Route 66—Main Street America, The Learning Channel, 2000
Dick Powell: Thanks a Million, Arts and Entertainment, 2000
Engineering Disasters 3, History Channel, 2001
Apollo 13, History Channel, 2001
Remote Control, History Channel, 2002
The Wrecking Ball, Arts and Entertainment.
Executive producer, Motorcycles: Born to Be Wild, The Learning Channel, 1999
Executive producer, Arnold Schwartzenegger: Hollywood Hero, The Learning Channel, 1999
SERIES PRODUCTION
Script editor, The Silverhawks, syndicated, 1986
Segment producer, Front Page, Fox, 1993
Segment producer, Dateline NBC, 1994-1995
Senior producer, Strange Universe, syndicated, 1996
Managing editor, Vital Signs, ABC, 1997
WRITER
Route 66–Main Street America, The Learning Channel, 2000
Engineering Disasters 3, History Channel, 2001
Apollo 13, History Channel, 2001
Remote Control, History Channel, 2002
The Wrecking Ball, Arts and Entertainment.

Publications

LIBERATION, novel, 2025, FutureX Studio. Publication info here.

RESIST, novel, 2024, FutureX Studio

SURRENDER, novel, 2023, FutureX Studio

ACE YOUR EBOOKSmashwords edition and Kindle Edition, 2017.

The Angel Playbook: An Essential Guide for Entrepreneurs and Angel Investors. Amazon Kindle edition and audiobook 2017.

Powerful Online Message Delivery: Free and Low-Cost Platforms for Creative Companies and Individuals. Amazon Kindle Edition 2016 .

Chronicle of a Startup Town: Los Angeles. Amazon Kindle edition published 2015 . Paperback edition released in 2016. Smashwords edition 2017 .

Be More Popular: Culture Building For Startups. Amazon. Kindle edition published 2014 . Paperback edition published 2015. Audiobook edition published 2016. Smashwords edition 2017.Amazon Author page.