STORYTELLING FOR SOCIAL IMPACT
Master the storytelling skills you need to communicate your vision, win over your audience, and change the world.
Masterclasses and workshops available.
The Storyline Sessions:
a masterclass for changemakers.
Here’s what you’ll learn in this 4-week masterclass:
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Communicate Your Vision
Learn how to turn concepts into stories that communicate your vision.
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Turn Audiences into Allies
Find the “hook” that pulls audiences in. Use pacing to keep your audience engaged. Improve your presentation skills.
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Get Support and Funding
Use foundational storytelling skills to attract support and funding.
Who is this for?
Changemakers ready to reach a larger audience for their project
Social impact leaders who need to inspire with a clear message
Social impact teams developing marketing campaigns
Non-profits that need an effective donor appeal
What will you learn?
How to tell your social impact story and win over audiences
Use storytelling to make your message powerful and clear
Build vital skills to improve your presentation techniques
Understand the key steps that make your story unforgettable
Craft compelling media to support your vision
The Storyline Sessions are offered online in four masterclasses or in person, as a workshop.
BEFORE WE START THE SESSIONS
We discuss your goals for how storytelling will realize your vision.
We set our format. The Sessions can be received in a workshop, as one-on-one classes, or in a group.
We set the cadence. The Sessions are offered in four one-hour sessions or in a workshop.
We set up the chat community platform that will be active for all participants during the Sessions.
THE SESSIONS BEGIN
LEVEL ONE
Level one sets the foundation to bring effective storytelling to your social impact passion. We’ll empower participants with a signature storytelling framework they can use to stand out and succeed. After each Session, there is a short homework assignment due the following week. Every participant will have a chance to make practice presentations and receive feedback on the presentation from the group and facilitator.
Session 1 - Experience why storytelling wins over audiences and drives successful funding outcomes
Session 2 - Explore signature story structure fundamentals
Session 3 - Understand how story arcs make your story unforgettable
Session 4 - Address skills to improve your presence and presentation techniques
Level One of the Storyline Sessions can be delivered over a one-month period or as a single-day workshop. If you or your team wish to go deeper, Level Two applies the principles we’ve learned to a specific project, such as a funding appeal, an upcoming donor presentation, a marketing campaign, editorial content calendar, or an internal initiative.
LEVEL TWO
Level two is an advanced Session series for working on a specific project. It will be customized to your project needs and team.
Session 1 - Key project elements and timetable
Session 2 - Story breakdown for the project
Session 3 - Final presentation
Session 4 - Critique, feedback, and improvement
AFTER THE SESSIONS
You and your team use your knowledge of signature story fundamentals to thrive. You have access to the chat community we opened for 30 days after the Sessions, where Red Cup Agency can answer questions about the Sessions.
“The pathway to your success is through storytelling, from expressing your vision, captivating audiences, to getting the results you want with team buy-in and funded projects.”
MEET THE FACILITATOR
Lee Schneider is a master storyteller and media creator with 30 years of experience in television news, cable network programming, documentaries, short-form video, and podcasting. He teaches a graduate-level storytelling and media-making course for USC. His published books include The Angel Playbook, a handbook for securing investment, Chronicle of a Startup Town: Los Angeles, and three novels about artificial intelligence and climate change.
