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Executive Storytelling

Online Sessions - Claim Your Spot

Welcome to the Storyline Sessions

Learn storytelling skills in this custom online master class.

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Here’s what you’ll learn

  • A diverse group of professionals attending a conference or seminar, listening to a speaker, with some smiling and engaging in the session.

    Tell a story from the heart

    Learn how to zoom in on the crucial part of the story that will resonate with your audience, starting with how the story resonates with you.

  • A man in a black blazer giving a presentation to an audience in a large auditorium with multiple rows of people. The presenter is standing next to a table with laptop computers and presentation equipment.

    Deliver unforgettable presentations

    Identify your audience and learn how to reach them with vibrant story themes. Build your story arc with pacing and signposting, so your audience will stay engaged.

  • A man with glasses and a beard, wearing a light blue denim shirt, is sitting at a desk with a notebook, engaged in a video call or recording with a smartphone mounted on a tripod in front of him. The background shows a modern home office with bookshelves and a white curtain.

    Make your media stand out

    Use the foundational storytelling skills you'll learn in the Sessions to improve any project, making your best video, audio, and print media.

Who is this for?

  • Executives who need to motivate

  • Communications professionals who need a fresh approach

  • Team leaders who need to launch new initiatives

  • Investor relations professionals who need to convey their investment thesis

Key takeaways

  • Master story structure and pacing

  • Learn the “must-haves” in any story

  • Make your story memorable

  • Understand what your audience wants

  • Communicate company culture

  • Test market messages

  • Craft compelling videos for social media

A woman wearing earbuds and a white shirt waving while sitting at a table with a laptop, notebook, mug, and decorative vases in a cozy room.

our journey together

The Storyline Sessions are offered online in four 60-minute classes.

BEFORE WE START

  • We have a conversation about your goals and how storytelling will help your team realize success.

  • We set a cadence for the Sessions, for example, one hour each week for four weeks.

  • We discuss your team members involved and the storytelling projects they will work on in the Sessions.

  • We set up the chat community platform that will be active for all participants during the Sessions.

  • Begin the classes! There are two levels to the Storyline Sessions.

THE SESSIONS

LEVEL ONE - TOPICS

Level one sets the foundation to bring effective storytelling to any business situation. Over four sessions, we’ll empower your team with a signature storytelling framework they can use to succeed and stand out. After each Session, there is a short homework assignment due the following week. Every team member will have a chance to make practice presentations and receive feedback on the presentation from the group and facilitator.

Session 1 - Why tell a story?

Session 2 - Story structure fundamentals

Session 3 - Story elements you can’t do without

Session 4 - Presenting story projects and receiving feedback

LEVEL TWO - TOPICS

Level two is an advanced class series for working on a specific project such as a publicity campaign, annual report, funding appeal, video series, or marketing plan. It will be customized to your project needs and team.

Session 1 - Key project elements and timetable

Session 2 - Story breakdown for the project

Session 3 - Final presentation

Session 4 - Critique, feedback, and improvement

AFTER THE SESSIONS

You and your team use your knowledge of signature story fundamentals to thrive. You have access to the chat community we opened for 30 days after the Sessions, where Red Cup Agency can answer questions about the Sessions.

“I’ve developed a storytelling framework that you can apply to any story, whether you are giving a presentation, creating videos, reporting to your team, or closing new clients.”
— Lee Schneider
A smiling middle-aged man with a shaved head and light skin, wearing a light blue checkered collared shirt, indoors in a well-lit space.

MEET THE FACILITATOR

Lee Schneider is a master storyteller and media creator with 30 years of experience in television news, cable network programming, documentaries, short-form video, and podcasting. He teaches a graduate-level storytelling and media-making course for USC. The Storyline Sessions are offered online, in person, or as a blended learning course.

tell a story well, and the world is yours