Master the vital storytelling skills you need to communicate your vision, win over your audience, and get proposals approved.
STORYTELLING FOR ARCHITECTS
Masterclass and workshops
The Storyline Sessions is
a masterclass to help architects win business using storytelling.
Here’s what you’ll learn:
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Communicate Your Vision
Learn how to tell the story of your project, communicating its value to a receptive audience.
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Turn Audiences into Allies
Find the “hook” that pulls audiences in. Use pacing to keep your audience engaged. Improve presentation skills.
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Get Proposals Approved
Use foundational storytelling skills to consistently deliver winning proposals.
Who is this for?
Architects who need their proposals approved
Leaders who need to inspire design teams
Managers who need to launch successful internal initiatives
Architectural firm recruiters who want to attract the best talent
What will you learn?
How to tell a design story that wins over audiences
How to use storytelling to make abstract concepts accessible
Build skills to improve your presentation techniques
Understand the key steps that make your story unforgettable
Craft compelling media to support your vision
The Storyline Sessions are offered online in four masterclasses or in person, as a workshop.
BEFORE WE START THE SESSIONS
We discuss your goals for how storytelling will realize your bold vision.
We set our format. The Sessions can be received individually, as one-on-one classes, or in a group.
We set the cadence. The Sessions are offered in four one-hour sessions or as a workshop.
We set up the chat community platform that will be active for all participants during the Sessions.
THE SESSIONS BEGIN
LEVEL ONE
Level one sets the foundation to bring effective storytelling to your design objectives. Over four sessions, we’ll empower participants with a signature storytelling framework they can use to succeed and stand out. After each Session, there is a short homework assignment due the following week. Every participant will have a chance to make practice presentations and receive feedback on the presentation from the group and facilitator.
Session 1 - Experience why storytelling drives design concepts to successful outcomes
Session 2 - Explore signature story structure fundamentals
Session 3 - Understand how story arcs make your design concepts unforgettable
Session 4 - Address skills to improve your presence and presentation techniques
Level One of the Storyline Sessions can be delivered over a one-month period or as a single-day or multi-day workshop. If you or your team wish to go deeper, Level Two applies the principles we’ve learned to a specific project, such as a funding appeal, an upcoming client presentation, a marketing campaign, editorial content calendar, or an internal initiative.
LEVEL TWO
Level two is an advanced Session series for working on a specific project. It will be customized to your project needs and team.
Session 1 - Key project elements and timetable
Session 2 - Story breakdown for the project
Session 3 - Final presentation
Session 4 - Critique, feedback, and improvement
AFTER THE SESSIONS
You and your team use your knowledge of signature story fundamentals to thrive. You have access to the chat community we opened for 30 days after the Sessions, where Red Cup Agency can answer questions about the Sessions.
“The pathway to your success is through storytelling, from expressing your vision, captivating audiences, to getting the results you want with team buy-in and funded projects.”
MEET THE FACILITATOR
Lee Schneider is a master storyteller and media creator with 30 years of experience in television news, cable network programming, documentaries, short-form video, and podcasting. He teaches a graduate-level storytelling and media-making course for USC. His published books include The Angel Playbook, a handbook for securing investment, and three novels about artificial intelligence and climate change.
