How to Find a Unique Name for a Podcast
Guest Post
The simple truth is this; everyone judges a book by the cover, and even if the content of your podcast is fresh and exciting, no one would give it a second thought if its name is bland and generic.
Every prospective listener makes a quick assumption about your podcast simply by hearing its name, and this decision could be the difference between talking to a massive audience hooked on your show, or addressing an empty auditorium.
And with over 2 million podcasts on Apple and Spotify respectively, you need to find the best name that’d give your audience a hint of what to expect, build trust, and elevate your podcast in their minds. The only way you can do this is with a unique name, and we’ve put together a great guide that’d help you find the perfect name for your podcast.
How to Find a Unique Name for Your Podcast
A unique name is what your podcast needs, and it all begins with understanding your niche.
Know Your Content
To craft a unique name that’ll attract listeners to your podcast, you need to have a good grasp of the content you intend to explore. Whether you want to start a podcast centered on politics, true crime, or finances, you need to know the right words that align with your content.
Imagine how strange the true-crime podcast, The Piketon Massacre, would have been if it were named Rhoden vs. Wagner.
Research Your Niche
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Researching your niche would open your eyes to the secrets in your industry. It won’t only reveal what your target audience is interested in hearing or learning about, but also what other podcasters are doing correctly, how they’re structuring their content to attract more clients.
Deep research would help you identify patterns in the names of your competitor’s podcasts, and you can choose to either follow their naming style or create something different.
Get Creative: Brainstorm
Now that you know the content your podcast would focus on, what your audience love, and how the names of other podcasts are structured in your niche, it’s time to get to work and look for as many names that represent the central theme of your podcast.
Search for these words in dictionaries, thesauruses, and even in books related to podcasting. The most important thing at this point is gathering as many names as you can. Also, you can use several websites to generate antonyms and synonyms that align with the ideas of your podcast.
Get Help: Use a Business Name Generator
Using a trusted brand name generator is the fastest path to getting a unique name for your podcast that’ll trigger the curiosity of your audience. But for any business name generator to be effective it needs to be supported with detailed research of what your audience love, and what’s prevalent in your niche.
Review every possible name for your podcast
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Brainstorming or using a business name generator would lead you to a few amazing names, and one of them is the best name for your podcast. So make sure you choose a name that is:
Simple and Sweet
While searching for your podcast’s unique name, focus on identifying words that are easy to say and understand so that your listeners can identify your podcast wherever they hear its name. Choose a name that sounds nice.
One more thing, make sure the name isn’t fancy but goes straight to the point because fancy names would only confuse your target audience and cause them to move on to another podcast.
Avoid Long Names
Long names aren’t just difficult to say, they’re also difficult to remember. So make sure your ideal name isn’t long but short and catchy. Most podcasts’ names are four words—29 characters or fewer.
Also, avoid using abbreviations, special characters, misspelled words, punctuations, and any other complications because this would help you reduce the confusion that’d emerge when a listener tries to search for your podcast online.
Avoid Offensive Words
Offensive words don’t just turn off potential audiences; they might also prevent Apple from approving your podcast. So avoid words that offend, and focus on generating names that’d intrigue your audience.
Trademark Your Name to Avoid Legal Battles
After toiling in search of a great name, the last thing anyone starting a new podcast would want to experience is a legal battle over their hard-earned name. So while crafting the name of your podcast, make sure no one else has used it.
And the fastest way you can do that is to run a thorough search on google to see whether anyone else has already used it and if they haven’t, then get it trademarked on the United States Patent and Trademark Office.
About the Author
Grant Polachek is the Head of Branding at Inc 500 company Squadhelp.com, the worlds #1 naming platform, with 30,000+ customers from early-stage startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation. Get inspired by exploring these winning business name ideas.